Exosite had a product-market fit problem in Asia as the customer opportunities were largely in manufacturing and lacked any software development capabilities. Our answer was ExoHome, a complete home automation solution—from device firmware to customizable mobile apps—for global brands and OEMs to offer smart controls to consumer devices like thermostats, air conditioners, fans, and lights.

Challenge	Role	Timeline
Launch a new product to support OEM/ODM opportunities in the APAC region.	Design Strategy, Competitive Analysis, Persona Development, Customer Journey Mapping, Wireframes, Visual Design System, Remote User Interviews, Development Support, Marketing and Collateral Design	18 mo.

The MVP starting line

To kick off our new vertical approach in Asia, a number of generative research activities took place. Collaborating with our product, marketing and sales teams, I led a canvasing exercise to outline our business model and feature set.

After a few follow ups with internal stakeholders, we came up with an initial product spec sheet to begin validating within our sales channel.

Discovery Phase Exercise

Card Sorting, Product Marketing Planning

Sorting and shaping up the experience

Mobile App Documentation

Sitemap, Sample (5/205)
Mobile App Documentation

Chapter Intro, Sample (38/205)
Mobile App Documentation

"Add Device Flow Step 1", Sample (39/205)
Mobile App Documentation

"Add Device Flow Step 1 - Details", Sample (40/205)
Mobile App Documentation

"Add Device Flow Step 2", Sample (41/205)
Mobile App Documentation

"Add Device Flow Step 2 - Details", Sample (42/205)
Mobile App Documentation

"Add Device Flow Step 3", Sample (46/205)
Mobile App Documentation

"Add Device Flow Step 4 - Failed State", Sample (49/205)
Mobile App Documentation

"Alternate Add Device Flow - Android Simple Provisioning", Sample (51/205)
Sequence Diagram Engineering Documentation

Provision Process