My Principles

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A personal list to remind myself of how I want to work.

• 1.

  It's about people's lives.

• 2.

  Engage the senses.

• 3.

  Earn trust.

• 4.

  Everyone is a designer.

• 5.

  Keep it simple.

• 6.

  Be humble and use data.

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My process (in brief),

• 1.

  Research users and their goals, as it pertains to the business goals.

• 2.

  Guide product stakeholders and engineers on what to build with workshops, prototypes, visuals, and other design artifacts.

• 3.

  Collaborate in the strategy and day-to-day activities with teammates.

• 4.

  Run evaluative research / usability testing on releases.