Right on the heels of a massive marketing site redesign, the team got to work on the one place we postponed because we knew it needed additional TLC. The member registration process at Zipcar was a unique and visually tangled mess, built up over the years with an ever increasing list of business requirements and technical decisions.

After a year of meetings, user testing and development sprints, our first release boosted conversions by 10%, provided a much-needed infrastrucure update, and rolled out an experience that in testing resonated with the brand.