Zipcar jumped head-first into the mobile app scene in 2010 and had the opportunity to showcase our ideas on stage at Apple's Worldwide Developers Conference. The result? We topped the charts under the "Lifestyle" category, snagged a spot in several reviewers' must-have lists, and showed up on national tv.
| Challenge | Role | Timeline |
|---|---|---|
| Redesign the Zipcar booking and reservation experiences for mobile. | Persona Development, IA, Wireframing, UI Design, Development Support, Marketing and Collateral Design | 2 mo. (demo) / 4 yr. |